Privacy Policy

This Privacy Policy (the Policy) sets out in accordance with the Privacy Act 1988 (Privacy Act) the way in which Water Wheel Wines Pty Ltd may collect, store, use, disclose, manage, and protect your Personal Information.


  • Using our website,
  • Accessing, requesting, enquiring about, or purchasing wine or other products and services from Water Wheel Wines (online, via our mailing list, by phone, or in person),
  • Visiting our vineyards, cellar door, and other premises,
  • Providing Personal Information to Water Wheel Wines, its officers, agents, or employees,

You acknowledge and consent to the use, collection, storage, or disclosure of your Personal Information by us in accordance with this Policy and the Privacy Act.

If you do not agree to us handling your Personal Information in the manner set out in this Policy, you must immediately cease to access this website or our products and services, and you should not provide us with any of your Personal Information.

What is Personal Information?

We follow the definition of Personal Information given in the Privacy Act:

Personal Information means information or an opinion about an identified individual, or an individual who is reasonably identifiable, whether the information or opinion is true or not, and whether the information or opinion is recorded in a material form.

What kinds of Personal Information might we collect and hold?

We may collect (and hold) different Personal Information from you depending on how you interact with us:

  • If you access our website, we may collect information about your use of our site.
  • If you access our social media pages, we may collect your name, postal/street address, e-mail address, phone number, or contact details if you submit them to us.
  • If you contact us, we may collect your name, postal/street address, e-mail address, phone number, or contact details.
  • We may also collect information about your demographic, your interests, subscriptions to our mailing lists, your purchases of wine and other products and services related to our activities, your location, the technology you use to access our services, and how and when you use our services.

If you visit our cellar door, vineyards, or hosted events (e.g., wine and food festivals or dining functions), we may collect photographic images and video footage of you, which may be used in our promotional materials. If you do not wish for that to occur, please advise a relevant staff member on the day.

How do we collect Personal Information?

We collect Personal Information:

  • Directly from you (when we contact you, when you contact us, when you place orders and buy wine, when you sign up to a mailing list, when you complete a survey or enter a competition),
  • When you attend a promotional function,
  • From third parties whom you have authorised to provide us with information.

How do we hold and secure your Personal Information?

We store your Personal Information in hard copy format and/or digitally on-site and with a third-party storage provider. All hard copy material is secured using an internal file storage system. All digital material located on-site is secured using our own internal computer system. Any digital transfer of Personal Information is secured through encryption. Payment details provided through our website are processed through a secure server.

Water Wheel Wines uses data storage providers in Australia and overseas. Where appropriate, Water Wheel Wines has agreements with its storage providers to keep all Personal Information they store secure, using reasonable and appropriate security methods.

Why do we collect, hold, use and disclose Personal Information?

Water Wheel Wines may collect Personal Information for a number of reasons, including:

  • Providing you with products or services,
  • Providing you with information about our products or services,
  • Keeping in touch with you through our mailing list and other communications,
  • Developing or refining products or services,
  • Internal business purposes, including processing orders and payments,
  • Providing you with marketing material,
  • Contacting you in relation to our business activities, promotions, and other special events,
  • Better understanding of our clients and customers,
  • To provide and conduct our competitions and events,
  • Tailoring our marketing, services, promotions, and operations,
  • For corporate governance, auditing, and record keeping; and
  • To comply with our legal obligations. For example, we use information regarding a person’s age to ensure we do not supply alcohol to minors.

Our use of Personal Information may extend beyond these uses but will be restricted to purposes we consider to be related to our functions and activities.

What do we do with your Personal Information?

If we collect Personal Information from you, we may:

  • Use that information for any of the purposes in this Policy as appropriate to the Privacy Act,
  • Store that information in accordance with this Policy,
  • Pass that information amongst our related companies,
  • Pass that information to third parties who provide products or services to us (including our accountants, auditors, lawyers, IT contractors, designers, distributors, and other service providers); or
  • Provide that information to third parties as required by law.

Do you use my information for Direct Marketing?

We may use your Personal Information to communicate directly with you to promote a product or service (Direct Marketing). These communications are sent in various forms, including mail, SMS, and email. We use Direct Marketing to provide you with information about products or services that we believe you may be interested in. If you receive Direct Marketing material from us and do not wish to continue receiving it, please contact us by asking to be removed from all future Direct Marketing programs. Once we have received your request, we will remove you from our Direct Marketing programs as soon as reasonably practicable.

What about Cookies?

We may receive information about you via a ‘cookie’ when you access our website. A cookie is a piece of information that our web server may send to your computer when you visit the website. The cookie is stored on your machine but does not identify you or give us any information about your computer. A cookie helps us to recognize when you re-visit the website, and to optimize your experience. We do not collect any Personal Information from you when you use cookies on our website.

This Policy does not apply to any other websites linked to or from our website. We are not responsible for those websites’ privacy practices or content. You should contact the operators of those other websites directly for details of their information handling practices.

Do we ever send your Personal Information overseas?

Your Personal Information may be stored with, or accessed by, third parties who provide us with various goods and services (such as software, IT infrastructure, website hosting, and maintenance services).

As those third parties are situated, and store content, offshore, your Personal Information may be transmitted, disclosed, stored, or accessed in overseas jurisdictions.

If you submit your Personal Information to us, you consent to the transmission, storage, and access of your Personal Information by third parties in overseas jurisdictions for those purposes.

Please note that if any of those overseas recipients handle your Personal Information in a manner that is inconsistent, or does not comply, with the Australian Privacy Principles:

  • To the maximum extent permitted by law, we will not be accountable under the Privacy Act for any resulting loss or damage that you may suffer,
  • To the maximum extent permitted by law, you will not be able to seek redress against us under the Privacy Act,
  • The overseas recipient may not be subject to any privacy obligations at all, or to any principles similar to the Australian Privacy Principles,
  • You may not be able to seek redress against the overseas recipient in their jurisdiction; and
  • In holding your Personal Information, the overseas recipient may be subject to foreign laws which compel their disclosure of your Personal Information to other parties, such as overseas government authorities.

Can you access your Personal Information or request it be corrected?

You may request access to the Personal Information we hold about you by contacting us. Upon receiving an Access Request, we may request further details from you to verify your identity.

An administrative fee may be charged to cover our costs in providing you with access to your Personal Information. This fee will be explained to you before it has been incurred.

We will respond to your Access Request within a reasonable period by providing you with access to your Personal Information; or rejecting your Access Request and providing you with reasons for this rejection.

Access Requests may be denied where we believe your request is frivolous or vexatious we are entitled to reject it by law if we are unable to verify your identity.

What happens if you want to deal with us anonymously or using a pseudonym?

You can deal with us either anonymously or by using a pseudonym if you choose. However, if you do so, we may not be able to provide accurate or useful information, and you may not be able to access a full range of our products and services.

Does this Policy ever change?

From time to time, we may make changes to this Policy. Changes come into effect from the time when they are brought to your attention, or when you next log on to our website, whichever is earlier. Please make sure you review the Policy each time you visit our website to keep up to date on any changes.

What happens if you have a question or complain about how we have handled your Personal Information?

If you have a question or complaint, you can raise it with us by:

  • Emailing,
  • Calling us on (03) 5437 3060,
  • Sending a letter to Lyndhurst St, Bridgewater on Loddon, 3516 Victoria, Australia.
Scroll to Top